Delight has become a more commonly used word within UX. It can sound vague and even cheesy, but with a little definition finding the delightful elements in your UX can make a profound difference.
Here are my top pointers on how to make your product have that extra UX delight, bringing together aspects of engagement, ease of use and pleasant surprises to please and hook your customers.
Be a Friend
A product with a friendly tone and some personality can go a long way to make it engaging enough to turn new users into loyal customers. Humanise your product's voice, give truly useful responses rather than empty automated replies, genuinely help the user in a variety of situations in order to connect with them.
SlackBot is the perfect example of a friend within your product. Luckily it's nothing like the old Microsoft Paperclip, just there to grate you with its smug smile. Slackbot is a genuinely useful tool which can help with aspects such as automatically adding to your To Do list and giving you quick Slack info where you need and want it.
Google Inbox lists three text snippets beneath an open message, to save you some time with relevant responses.
Inbox also notes the changes you make and learns from them, crafting more personalised response options with each iteration.
Be One Step Ahead
It is a pleasant surprise for the user if you help them before they ask, make a task simpler than they expect or prevent them making errors before they even happen.
Forgetting a username/password combo can be a real time consuming pain. This is alleviated on the MailChimp website. If a username does not exist, they tell you before you even attempt a password. This means the user can spend less time and swearing to get to a positive place.
There are many ways to make your product more enticing, drawing attention to the most relevant areas of the interface whilst bringing the product to life.
Well used transitions and animations are a good example of enriching the engagement of your product.
For example Calendar on iOS uses a zoom animation when the user selects a date within a year view, immediately making it clear to the user where they are in terms of time.
Airbnb's loading icon is a lovely and simple addition that reminds you why you are there and what service they offer. This was particularly relevant and powerful when Airbnb was a lesser known brand than it is today.
The little details that the user isn't expecting can be the key to adding that extra element of delight that will leave the user feeling warm and fuzzy inside, wanting to come back for more.
When searching for an emoji in Slack and it doesn’t exist, the “cry” emoji comes up as a suggestion.
On Trello, if you keep clicking the 'Send to Trello' link, the 'Drag this link' text will keep getting larger and larger to ensure the user notices the action to take. This is a great example of understanding that users don't tend to read, and finding a neat solution to help the user get to the same place quickly without frustration.
Consider these pointers alongside good useful functionality and well tested UX to give yourself the edge with your product.