It can distinguish you from your competitors, but knowing when to focus time and budget on UX can be challenging for a startup.
Delight may seem like a luxury, but it's often the secret sauce for customer conversion.
Startups have awesome ideas! Or do they? UX can be its saving grace to check and survive.
When you understand your users’ needs you can ensure engagement with your product. Skip this phase at your own peril.
Keeping your users' interest for those first few minutes is vital to the success of your product.
Understanding the processes is key. Actually putting them into practice means choosing the right tools for your team.
A prototype will bring your product to life, without yet having to spend the time and money on development.
There is a typical pattern of what goes wrong when outsourcing. Here are the easy, vital steps to prevent it.
You know you have to cut it down to be lean, but how can you ensure your product competes, satisfies and is exciting for your user?
Everyone LOVES the idea of an MVP, but in reality the feature set tends to grow and grow. How can you keep to a REAL MVP?
Get started on some easy steps to learn about your users. Don't forget the most important thing about your product - your customer.